Vision, Mission & Values

Our vision statement

We want to be a leading example of a tour operator demonstrating sustainable tourism in Ethiopia. We want to grow by offering more and a wider range of unique tours and expand our visibility on the web.

Our mission statement

Provide a unique and authentic travel experience for everybody in a sustainable, honest and transparent way.

Our values

Authentic Ethiopia Tours gives the greater attention to the values listed:

Sustainable tourism

Authentic Ethiopia Tours conducts the tour business in a sustainable way. We also take into account the interest of the local people, preserve the cultural heritage; we take care of our environment and focusing economically on long term results and fair economic fair practices.


We take our business very serious. It means our behavior is correct, objective, balanced, efficient and reliable. We are down to earth in the way we conduct business.


Authentic Ethiopia Tours works with honest employees, with honest, fair and competitive market prices. We strive to demonstrate honest behavior towards our environment (clients, suppliers and other parties who we conduct business with).


Authentic Tours strive to be clear in our products, services and processes. Be transparent to our direct environment.


Clients come in the first place; Authentic Ethiopia Tours strive for an optimal service level in order to get the clients best value for his/her tour. To achieve this, we look for the best people and operators involved in our business and we design our services and products in the best way.


Authentic Ethiopia Tours would like to give tailor made advice as every person is different with different wishes. It means personal commitment, aimed on establishing a temporarily, personal bond which enables us to really help you to get the best value for your tour. It also means a friendly service with a smile, with some humor.